Tuesday, May 12, 2009

There Will Be Repercussions . . . UnThink The Free Chicken

KFC had to pull back on the free chicken meal last week. Didn't someone know there would be lines out the door for a free 2 piece meal with 2 sides during a recession? Long lines and inpatient freeloaders like myself caused the home of the bucket to shut down the freebies and issue rainchecks by mail (how low tech).

Mind you that this is AFTER there was a coupon for a single piece of chicken in the April 26th issue of Parade Magazine. This announced the free chicken day. Somehow that just didn't go over with a bang, even after the nonstop commercials over the weekend. It was all over the web, but I suppose this just proves that a large majority of folks aren't exactly web savvy. It also once again proves the power of the Oprah "bump".

According to Reuters:
KFC said millions of Americans had downloaded free coupons after the offer was featured on "The Oprah Winfrey Show" and Web site on Tuesday, driving traffic to levels unseen in the brand's 50-year history.

Eaton (Roger,the president of KFC in the United States with the South African accent) apologized to customers for the changes to the scheme and said those who already had a coupon could get a rain check form to enable them to use it at a later date.

Don't lose hope if you are a coupon holder. You will be chickenized if you send in your raincheck by May 19th.
I still say they should have charged for the bisquit.

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